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🤨 Did you realise carbon markets are full of paradoxes?
😵💫 There are 29 paradoxes to be precise, and they lie at the heart of why carbon markets are struggling to scale, leading to circular conversations with no end. My favourites: 🌲BASELINE PARADOX: you get money for growing but not for protecting trees (unless someone explicitly says they will cut them down…) 🤑 ADDITIONALITY PARADOX: the more financially successful your project, the less likely it will qualify for credit revenue. 🤩 NOVELTY PARADOX: we tend to prioritise an
Oct 22
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