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⛰️ My recent viral Patagonia post got me thinking…
⚡ I spoke up against greenbashing one of the world’s pioneers for corporate sustainability. And it clearly struck a chord. 🔨 More than ever, I am convinced that we need to talk more openly about the damage done by greenbashing. For example: 🟢 66% of companies state that fear of greenbashing is the top reason holding back ESG investments 🟢 58% of companies say they have reduced their external climate communications 🟢 25% of companies with science-aligned targets have not p
Dec 10, 2025


🪦Can the Green Claims Directive be brought back to life?
❎ According to the EU Commission, 56% of all corporate environmental claims are bogus. This is exactly what it aimed to tackle with two key regulations: Empower Consumers Directive (hashtag#ECD) and Green Claims Directive (hashtag#GCD). 🏛️ Back in June, I reported about the drama when the GCD was put on ice just before its final trilogue negotiation. Led by Germany and German MEPs, which even triggered a constitutional crisis with the Commission. 🇩🇰 The Danish Presidency i
Nov 27, 2025


🇪🇺 Will the Green Claims Directive (hashtag#GCD) survive? 🇪🇺
🛑 Just a week ago, I shared how the German government and the conservative EPP group in Parliament put the brakes on the GCD...
Jun 11, 2025


⚖️ The European Green Claims Directive hangs in the balance ⚖️
😮 One of Europe’s most promising climate regulations has been put on ice just before the finish line, what happened? 🇪🇺 On June 10th,...
Jun 1, 2025
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