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⛰️ My recent viral Patagonia post got me thinking…
⚡ I spoke up against greenbashing one of the world’s pioneers for corporate sustainability. And it clearly struck a chord. 🔨 More than ever, I am convinced that we need to talk more openly about the damage done by greenbashing. For example: 🟢 66% of companies state that fear of greenbashing is the top reason holding back ESG investments 🟢 58% of companies say they have reduced their external climate communications 🟢 25% of companies with science-aligned targets have not p
Dec 10, 2025
🛑 Stop greenbashing the few companies actually trying
⛰️ The latest example: Patagonia, just published one of the most transparent, self-critical sustainability reports in the corporate world. They immediately got dragged across social media, including by several climate influencers on my feed. 😡 This is a pattern I keep seeing (including in CDR). Every time a company actually tries to change its industry, we tear it down. Meanwhile, the 99% doing absolutely nothing are left *untouched*. But if the companies leading the transit
Nov 20, 2025
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