🛒 I just bought durable carbon dioxide removal (#cdr) from a brand-new platform 🛒

🚀 Zeru.Earth officially launched today. They are a platform aiming to get individuals like you and me to buy durable carbon removal (#CDR).

💪 To date, buyers of CDR are almost exclusively big corporates The collective buying power of individuals is massive though, and a bunch of companies are trying to figure out how we can get thousands, then millions of people to contribute to the huge challenge of scaling CDR to gigaton scale.

🌿 On Zeru, you first calculate your carbon footprint and then sign up for a monthly subscription of durable CDR, composed of several different projects, currently direct air capture (#DAC) with Octavia Carbon, seaweed sinking with Seaweed Generation, and enhanced rock weathering (#ERW) with UNDO.

💻 The user experience is smooth and quick, something I've been missing from other solutions I have tested. And they exclusively chose high-quality, durable removals for their portfolio - a big plus for me.

💵 I just signed up for a £20/month subscription (note: I buy CDR for personal reasons from several sources).

🎉 Congrats to the team at Zeru for the launch and I hope we will see more and more individuals taking action and contributing directly to getting CDR to gigaton scale.

❤️ Full disclosure: my wife Mariana Ballardin is an engineer at Zeru - and I am so proud of her work to get this platform up and running in record time.